3 short films: NGO, Media and the CEO
3 short films to show how the cycle works and why it pays to fully understand what traceability means to your customers and to you.
STEP 1: Results of traceability investigation by Greenpeace
STEP 2: Picked up by mainstream media
Step 3: Response from Jeff Shwarz, CEO of Timberland
visit Greenpeace page for details of full report
Still searching for the other CEO videos on youtube…
See previous post for details of 80% deforestation commitments by Lula administration.
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